15-18 - October 2026 - CIOVITA Cycling Event

Working with Dean Norman and the Ciovita team is an absolute privilege. Their philosophy of authenticity and community investment perfectly mirrors how I operate. For this project, our creative objective was to capture the balance between high-quality cycling and premium relaxation, framed strictly through a first-person perspective. The result is a versatile mix of high-energy cycling footage, premium apparel product showcases, and genuine human-interest stories. It’s a narrative built entirely on good mates, great kit, and unforgettable roads.