I am an experienced photographer and videographer deeply dedicated to capturing the heart of sport and fitness, with a specialised focus on cycling. My approach is centred on creating visuals that are authentic, emotional, and timeless. I achieve this by genuinely connecting with people, which allows me to tell their stories, whether they are individuals achieving a personal goal or global brands building their identity.
My understanding of the sport is firsthand and extensive. I am an experienced cyclist originally from South Africa, where I started riding BMX as a child and later actively raced in a veterans’ team. My commitment to the cycling community has continued in the UK, where I am an active member of my local cycling club and a member of British Cycling. I continue participating in numerous sportives and endurance events. My experience also includes leading groups in multiple multi-day charity events, demonstrating leadership and commitment both on and off the bike.
My creative practice is underpinned by extensive business experience forged within the audit and consulting space at Big Four audit firms. My corporate career has been marked by leading successful client engagements and directing strategic transformation programs. This background ensures a professional, results-oriented approach to every client project.
I offer comprehensive visual storytelling services that cater to two main audiences:
Participative Consumers: I transform personal achievements and authentic moments into high-quality, individualised, documentary-style keepsakes you can cherish forever.
Commercial Industry: I deliver contemporary, high-impact photography and videography. My corporate background and deep industry knowledge enable me to partner effectively with organisations, delivering content that is not only visually stunning but also aligns with their business objectives, strengthening their market position.
My goal is to deliver visual stories that are not just seen, but felt, backed by the passion of an experienced rider and the professionalism of a Big Four-trained executive.
deoncerff30@gmail.com